Good Morning from the Marketing Desk!
We just want to give you a quick inside some of the marketing efforts we do at the moment.
Besides our online adverting eforts, we run a new radio campaign in multiple states to promote your artworks.
They commercials ran in AL, AR, CA, CO, CT, DE, FL, GA, ID, IL, IN, KY, MA, MI, MN, MO, MS, NC, ND, NE, NH, NJ, NM, NV, NY, OH, OR, PA, SD, TN, TX, UT, VA, VT, WI, WV and WY. Traffic was up but in these economic times, it is important for artists to create strong listings that encourage visitors to buy.
If you are doing listings and not selling, lay the groundwork for future sales. Pass out business cards and collect addresses for your mailing list. If you have a new listings coming up and sales with your last few listings have been slow, send out coupons for your listings. I'm always shocked to see people using a coupon to buy a $2000 piece of artwork, but it' has happened to Conni a lot. Just like you, people like good deals. If you're sending out e-mail newsletters, have links back to your ArtByUs.com listing.
It is important to create excitement and a positive buzz, and you will sell. If your listing sounds like you are bored, chances are you are boring the visitors as well.
Appearance is important to a lot of people. If your listings are full of negative energy, your sales are going to be few and far between. The more time you invest in your listing, the greater the chance of selling.
Smile and Create!
Peter
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