| What kind of clickthru can I expect? |
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| Some advertisers get 5% clickthrus, some get 0.01%. The key thing is to keep your ad fresh. You've got a great chance to really dig into the minds of a key network of decision makers, to drive word of mouth. Tweaking your ad every couple of days or completely revamping it is a great way to get into a dialogue with these people. |
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